Privacy Policy
Last Updated: January 2026
Ace of Shades Global ("we," "us," "our," or "Company") operates aceofshadesglobal.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. By accessing and using this Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, telephone number, and postal address (voluntarily provided via contact forms or newsletter signup)
- Technical Data: IP address, browser type, operating system, device identifiers, and referral source
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, search queries, and interaction patterns
- Affiliate Data: Click-through data, referral information, and conversion tracking for affiliate purposes
2. How We Use Information
We use the information we collect for the following purposes:
- To administer and improve the Website and user experience
- To conduct analytics and track visitor behaviour and engagement
- To monitor affiliate links and track conversions for commission purposes
- To send promotional emails, newsletters, and marketing communications (where consent has been provided)
- To respond to your inquiries and provide customer support
- To comply with legal obligations and enforce our Terms of Service
- To detect, prevent, and address fraud, technical issues, and security concerns
3. Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Website. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour and site performance
- Marketing Cookies: Used for affiliate tracking, referral monitoring, and advertising purposes
- Third-Party Cookies: Placed by external partners and analytics providers
Cookie Opt-Out Options:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. You may also opt out of specific tracking technologies by adjusting your device settings. Please note that disabling cookies may affect Website functionality.
4. Third-Party Links
Our Website contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. Each third party maintains its own privacy policy and data handling practices. We encourage you to review the privacy policies of any casino or affiliate partner before providing your personal information or engaging in gambling activities.
Your use of linked websites is governed by their respective terms and conditions. We do not control, endorse, or assume liability for third-party content or services.
5. Your Rights
As a user in the United Kingdom, you have rights under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, including:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing for direct marketing and other purposes
- Right to Withdraw Consent: Withdraw consent for data processing at any time
If you are based in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. For inquiries regarding your rights, please contact us using the details below.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Specifically:
- Personal data provided voluntarily is retained until you request deletion or unsubscribe
- Analytics and usage data are typically retained for up to 36 months
- Affiliate tracking data is retained in accordance with commission and reporting requirements
- Data required for legal compliance is retained for the duration required by applicable law
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:
Email: privacy@aceofshadesglobal.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection, at www.ico.org.uk.
Please note: This Website is intended for informational purposes regarding non-Gamstop casinos. We are an affiliate website and do not provide gambling services directly. Gambling can be harmful. Please gamble responsibly and within your means.